Is Apple Search Ad Worth It?

I’ve just launched an iOS app and want to promote it as I’m not getting enough exposure. I’m thinking for using Apple search ads. I would like to know someone’s personal experience with it and if it is really worth?

Apple Search Ad is totally useless and I’m telling it from my own personal experience. I’ve tried Apple Search Ad since they launched it and I’ve tried it many times. It didn’t work at all. I didn’t earn even a single penny from these ads and spent like thousands of dollars each time. You may get few installs and that is the best you will get from these ads.

Apple search ad is another PPC fraud like Google search.

Unless you have thousands of dollars to waste without blinking eyes don’t even bother looking into it.